Mandai Wildlife Group (Pitch)

Mandai Wildlife Group is seeking a Social Media Agency to submit a proposal that outlines a comprehensive social media strategy, content creation, and creative development for Mandai’s owned social media channels. The primary objective is to position Mandai Wildlife Group as the ultimate travel destination while raising positive awareness of Mandai’s offerings.
In this proposal, I played a key role in developing always-on content to keep the audience engaged year-round. I ensured that each content aligned with Mandai’s brand values and showcased it as a must-visit destination. I also assisted in social media campaign planning, strategising content rollouts, defining key messaging, and selecting optimal channels, all to position Mandai Wildlife Group effectively on social media.

Strategy by Abs Goh. 

Content Idea: This is Singapore but... 

Singapore is renowned for its beautiful, man-made marvels, but at Mandai, we can showcase its raw,
untamed side, offering an experience like no other. We’ll create a series of social media reels
for each wildlife park, giving audiences a glimpse of this unique and unparalleled adventure.

Content Idea: Unveiling Mandai

For each initiative Mandai undertakes and every milestone or event the parks celebrate
(e.g., a new baby animal, first flights), we can create a reel to showcase these moments. Additionally, we can
highlight Mandai's conservation efforts by simplifying updates into easy-to-understand infographics across various social media platforms.

Content Idea: Myth or Fact

How well do you know your animals? Test your knowledge with our content series that addresses
commonly misconstrued facts about wildlife. To encourage interactivity, we'll use Instagram Stories' quiz
sticker to challenge our followers and provide answers with a follow-up video that elaborates on the facts.

Content Idea: Exclusively, Mandai

Singaporeans have a strong appreciation for exclusivity. Let's leverage this by showcasing the
unique aspects of Mandai that set it apart from anywhere else in the world. Each content piece will
reveal hidden gems and easter eggs within Mandai to boost shareability and video retention.
This content can also be repurposed to highlight feeding times, unique experiences, and more.