Profile

I clawed my way from engineering into advertising so I know how to build things that last, and break what needs breaking. I’m not always the typical fit, but that drives me to question, test, and refine until the work connects deeply with those it’s made for.

I’m Claire, an art director who believes design should do more than look good, it should make you pause, make you look twice. I live between order and chaos: the clean grids of Bauhaus and the raw energy of Basquiat, Swiss precision clashing with brutalist grit. Sci-fi epics fuel my imagination, yet I’m drawn to the warmth of romance. Jazz’s balance of structure and spontaneity, and the unexpected harmony when rock meets classical, shape how I think about creativity.

I could watch the world for hours, the uncle pushing his cart lost in thought, the businessman rushing by late for a meeting, each carrying stories beneath the surface. This curiosity about people, moments, and meaning quietly drives my work. It’s precise, deliberate, and perhaps, a little obsessive.

In a world chasing quick wins and faster content, I’m here for what lasts. For design built with intention and crafted with care. I believe good design is something you build deliberately. And I’d like to keep building.

If you like what you hear, feel free to drop an email here.

Services:

+ Campaign ideation & execution
+ Collateral, print & packaging
+ Brand development & rebrand
+ Logo Design
+ Brand style guides
+ UI/UX
+ Storyboarding
+ Deck Design
+ Layout Design
+ Motion Graphics & Video Editing

Clients:

+ Toyota Singapore
+ UOB
+ Great Eastern
+ Sport SG Active Parents
+ Centre for Strategic Infocomm Technologies Singapore
+ Suzuki Singapore
+ Qanvast
+ Inchcape Preowned
+Think With Google
+ Invisalign
+ Merz Aesthetics
+ Amore Fitness
+ Camel Nuts
+ Vivomixx
+ SG Enable
+ St. Ives
+ SPD

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