Featured on The Brand Identity, Dieline, Packaging of the World, Branding World Instagram
What if self-doubt wasn’t something to suppress, but something to study, reframe, and redesign?
That’s the quiet provocation behind the idea of Re:Label, a new skincare concept that transforms inner chaos into clarity, starting from the inside out.
That’s the quiet provocation behind the idea of Re:Label, a new skincare concept that transforms inner chaos into clarity, starting from the inside out.
Developed under House of Adjaycent, this project is a limited-edition set of three, thoughtfully bottled rituals for creative minds. The first round comes fully mixed and ready-to-use. But the real act of healing begins when the bottle runs out. Users are invited to reuse the visually-arresting kits to craft their own blend, turning routine into reflection, and skincare into a self-designed ritual. It’s wellness with authorship, and packaging with purpose. Each bottle in the Re:Label trilogy is inspired by emotional states familiar to (almost) any creative:
Re:Frame — Cleanser for the Inner Critic
A gentle reset that calms judgment and restores clarity. Turns harshness into self-honesty.
A gentle reset that calms judgment and restores clarity. Turns harshness into self-honesty.
Re:Surface — Exfoliant for Second Guessers
Polishes away hesitation to reveal what’s true beneath. Let buried brilliance rise again.
Polishes away hesitation to reveal what’s true beneath. Let buried brilliance rise again.
Re:Claim— Balm for the Spiralled
Soothes what’s been held too long. Restores strength and calm. Transforms past hurt into forward power.
Soothes what’s been held too long. Restores strength and calm. Transforms past hurt into forward power.
Re:Label is an invitation to pause, repurpose, and redefine your process. Every bottle can be reused, reimagined, or reinvented — offering sustainability, personalisation, and a quiet return to authorship. Start with our bottles. Then create your own brand blend of success.
Credits
Creative Agency: House of Adjaycent
Creative Direction: Jay Liu
Art Direction, Copywriting, Typography, Graphic Design: Jay Liu, Claire Chang, Darryl Cheong
Illustration: Claire Chang, Darryl Cheong, Jay Liu
Motion Direction, Film Editing: Claire Chang, Jay Liu
Photography: Toh Xing Jie
Creative Agency: House of Adjaycent
Creative Direction: Jay Liu
Art Direction, Copywriting, Typography, Graphic Design: Jay Liu, Claire Chang, Darryl Cheong
Illustration: Claire Chang, Darryl Cheong, Jay Liu
Motion Direction, Film Editing: Claire Chang, Jay Liu
Photography: Toh Xing Jie