My first job in Societal was to assist in producing digital content for Toyota under the guidance of Casey & Azhar. Following brand guidelines helps me refine my design skills by challenging me to be creative within set constraints while ensuring consistency and professionalism. It also teaches me to respect the client’s vision and apply industry best practices.
While the bulk of the material is digital, there are occasions which require us to work with the print media like car shows, packaging requirements, etc. The pieces I worked on visually are shown below, working with various copywriters throughout.
Always On Content












COE Campaigns Press Ads

Option

Option

Live

Option

Animation
Yaris Cross AO Post.
Creative: Claire Chang (me) | Motion Graphics: Casey Cummins
Promoting Hybrid Functions.
Creative & Motion Graphics by Claire Chang (me).
Chinese New Year COE Post.
Creative & Motion Graphics by Claire Chang (me).
Chinese New Year Greeting Variation.
Creative & Motion Graphics by Claire Chang (me).
Chinese New Year Greeting Variation.
Creative & Motion Graphics by Claire Chang (me).
OBU Installation.
Creative & Motion Graphics by Claire Chang (me).